Archive for March 2016
Money, Money, Money (& website development)
Money is a great motivator. A primary goal when developing your website is to clearly and quickly communicate how you will help your customer make money. This is called your “Value Proposition”. Not only that, you need to communicate how you, as opposed to your competitor, can provide them with value and profits. This is called your ”…
Read MoreWhat is Website Lead Conversion?
A good ‘Website Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. Perhaps one of…
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