Posts by Luke
What is Website Lead Conversion?
A good ‘Website Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. Perhaps one of…
Read MoreModern SEO Strategies for 2016
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2016? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm…
Read MoreMarketing Clinic Website Launch
After weeks of hard work, we are very excited to announce the launch of our new website. We’re going to use the website to keep you updated on the wonderful world of Online Marketing. We’ll use it to show how you can use the latest tools and services to grow your business and make some…
Read MoreGoogle+ & Google My Business
Google+ is a social media platform with over 60,000 monthly active Australian users. Google+ also acts as a social layer that ties together all of Google’s products, including YouTube, GMail, Google, Google AdWords, Google My Business etc. Google+ includes a segmentation tool called “Circles” which allows you to group stakeholders into different circles. This allows…
Read MoreModern SEO Strategies for 2015
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2015? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm…
Read MoreWebsite Conversion & Headache Tablets
Website Conversion is the art of obtaining visitor contact details via the website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. However all these practices, and their related…
Read MoreYouTube Advertising
YouTube is the second most popular social network in Australia with 13.16 million unique visitors per month (October 2014). YouTube video advertising offers a targeted and cost effective advertising solution. Why advertise on YouTube? Reach your ideal customer by selecting your target audience by gender, age, location and interests You only pay when people watch…
Read MoreWhat is Content Marketing?
Content marketing is a technique of creating and publishing relevant and valuable content. The ultimate goal of content marketing is of course to acquire customers. However, this is achieved by developing relationships with potential customers through helpful content. The more useful the content, the more it will be read and shared. Google will pick up on…
Read MoreA Social Media strategy for 2015
A Social Media strategy is one part of your overall Content Marketing Strategy. The first step for both is to create engaging and relevant content for your audience. Remember that your goal is to get people to your website rather than to engage with them on Social Media if you have a choice. Once they are on…
Read MoreEmail Voted Best Form of Marketing
Companies are constantly searching for strategies to increase engagement with consumers. It may come as a surprise to realise that email marketing is one of the most effective forms of marketing. Email marketing doesn’t just translate leads to customers. By segmenting your database and conducting email marketing, it also translates more prospects to leads, increases customer…
Read More