Posts by Luke Hamilton

Would You Recognise SEO Success If You Saw It?

It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task. Therefore, a successful SEO takes time, and you don’t want to shut down an SEO campaign just as it’s starting to take…

Read More

Case Study – How Video Turbo Charged These SEO Results

Marketing Implementation Clinic was assigned an SEO account in January 2017 and the recent results have been spectacular: As you can see, these guys started with just 30 visitors from the Google Search Engine Results Page back in January. Keep in mind that they started from ground zero and their initial SEO investment was relatively small.…

Read More

What Are ‘On-Page’ SEO Services?

On-Page SEO Vs Off-Page SEO On-Page SEO (Search Engine Optimisation) is the process of publishing and optimising content on your website in order to increase the chances of Google listing your website in the Google SERP (Search Engine Results Page) for keywords relevant to your business. In comparison, Off-Page SEO is the process of publishing…

Read More

‘Local SEO’ Needs To Be A Part Of Your Overall SEO Strategy

Local SEO should be an important part of your overall SEO strategy. It often plays a huge role in increasing website traffic. Your company Google+ page is the hub of your Local SEO strategy and needs to be carefully constructed. It’s important that your business local settings are accurate and complete in order to maximise local listing opportunities.…

Read More

5 Explosive Profit Growth Strategies For Your Ecommerce Website

These 5 strategies will turbo-charge your Ecommerce website and have a big impact on online store profits. An investment in Ecommerce website development is a great investment. The whole sales lifecycle takes place on the website and can therefore be measured and controlled. Savvy Ecommerce website owners realise this and design online stores accordingly. Strategy 1:…

Read More

RIP Website Development Guy – Take Control with this NEW Tool

Every now and again a piece of technology comes around that changes everything. A new Drag & Drop technology that Marketing Clinic has recently adopted is one of those. This technology allows you to make your own changes to your website and could flag the end of expensive website development costs. The Problem The age old problem…

Read More

Tech Tool Tip – ‘Google Search Console’ Is A Winner

  It always amazes me to find out that a business owner doesn’t know about the Google Search Console. The Marketing Clinic rates the Google Search Console as the single most important tool when it comes SEO planning and reporting. The Search Console is a tool supplied by Google. You therefore know that the data is 100% accurate. The Search…

Read More

SEO Strategy – Long Tail Keywords

A very powerful SEO strategy we commonly use is to use ‘long tail keywords’. In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’. As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally…

Read More

Why Would I Lead Score My Website Visitors?

Marketing Implementation Clinic offers a range of services relating to the gathering and analysis of lead behaviour in order to assess where a lead is positioned within the sales lifecycle. By ‘Lead Scoring’ your leads and customers, you’re able to compile information on their behaviour across different channels, which can in turn trigger automated sequences of emails, advertising campaigns, or…

Read More

Marketing Automation – It’s Time to Make Money

Create Amazing website (done) Build List Of Leads (done) Now what…..? ……. Well, now it’s time to see exactly who on that list is in the BUY ZONE. 95% of people who visit your website are not in the BUY ZONE. They are window shopping or trying to educate themselves. So imagine receiving an email…

Read More