Posts by Luke Hamilton

Tech Tool Tip – ‘Google Search Console’ Is A Winner

  It always amazes me to find out that a business owner doesn’t know about the Google Search Console. The Marketing Clinic rates the Google Search Console as the single most important tool when it comes SEO planning and reporting. The Search Console is a tool supplied by Google. You therefore know that the data is 100% accurate. The Search…

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SEO Strategy – Long Tail Keywords

A very powerful SEO strategy we commonly use is to use ‘long tail keywords’. In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’. As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally…

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Why Would I Lead Score My Website Visitors?

Marketing Implementation Clinic offers a range of services relating to the gathering and analysis of lead behaviour in order to assess where a lead is positioned within the sales lifecycle. By ‘Lead Scoring’ your leads and customers, you’re able to compile information on their behaviour across different channels, which can in turn trigger automated sequences of emails, advertising campaigns, or…

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Marketing Automation – It’s Time to Make Money

Create Amazing website (done) Build List Of Leads (done) Now what…..? ……. Well, now it’s time to see exactly who on that list is in the BUY ZONE. 95% of people who visit your website are not in the BUY ZONE. They are window shopping or trying to educate themselves. So imagine receiving an email…

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What is SEO?

When someone wants a service or product, one of the first places they visit is a Search Engine. They type in their Keywords and study the list that is presented to them in the Search Engine Results Page (SERP). The potential customer will often call or email one of the companies listed in the SERP…

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What Can I Do To Increase Website Traffic?

Marketing Implementation Clinic have a number of services that can help attract new customers to your website. Here are just a few: SEO There are many factors that will determine your SEO success. It can get confusing and it can be very difficult for a business owner to judge the success or failure of a SEO campaign, and an SEO…

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What Does Lead Conversion mean?

A good ‘Lead Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Once you have their email, you can more easily convert them into paying customers. Lead Conversion is therefore an essential part of increasing your revenue and growing your company. Marketing Implementation Clinic are experts in Lead Conversion mechanisms and strategies. Your website will be using…

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Service Launch – Marketing Automation & Lead Scoring

Marketing Automation & Lead Scoring Tag & Track Website Visitors Based On Their Actions Identify and track your website visitors when they perform actions, such as visiting a page on your website, clicking a button on your website, or watching a video. Automatically assign a value to each action and store the results against that…

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Money, Money, Money (& website development)

Money is a great motivator. A primary goal when developing your website is to clearly and quickly communicate how you will help your customer make money. This is called your “Value Proposition”. Not only that, you need to communicate how you, as opposed to your competitor, can provide them with value and profits. This is called your “…

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What is Website Lead Conversion?

A good ‘Website Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. Perhaps one of…

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