Blog
Is My ADWORDS Manager Doing A Good Great Job?
A BIG problem for small business owners is working out if their Google ADWORDS account is being managed and developed according to ‘best practice’. The same problem exists for Facebook Advertising. The word ‘Developed’ is a keyword in the previous sentence. An Adwords and Facebook Account should be worked on constantly in an effort to improve performance…
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3 Ways A CRM Can Increase Your Profits
Customer Relationship Management systems have been around a long time and the benefits of having all your customer information organised and readily available are obvious. So too are the benefits of streamlining and tracking your internal workflows, including the setup of tasks and task notifications. However, the recent arrival affordable Marketing Automation functionality is a game-changer…
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How to Write A Great Blog Post – A 5 Step Template
This ‘How To’ guide provides you with a template that will: Help you write engaging content, Enable you to write the content quickly. This content can then be used to Improve your SEO results, Help obtain the reader’s contact details, thereby converting the website visitor into a lead, Over time, convert the lead into a paying…
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Would You Recognise SEO Success If You Saw It?
It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task. Therefore, a successful SEO takes time, and you don’t want to shut down an SEO campaign just as it’s starting to take…
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Case Study – How Video Turbo Charged These SEO Results
Marketing Implementation Clinic was assigned an SEO account in January 2017 and the recent results have been spectacular: As you can see, these guys started with just 30 visitors from the Google Search Engine Results Page back in January. Keep in mind that they started from ground zero and their initial SEO investment was relatively small.…
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What Are ‘On-Page’ SEO Services?
On-Page SEO Vs Off-Page SEO On-Page SEO (Search Engine Optimisation) is the process of publishing and optimising content on your website in order to increase the chances of Google listing your website in the Google SERP (Search Engine Results Page) for keywords relevant to your business. In comparison, Off-Page SEO is the process of publishing…
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‘Local SEO’ Needs To Be A Part Of Your Overall SEO Strategy
Local SEO should be an important part of your overall SEO strategy. It often plays a huge role in increasing website traffic. Your company Google+ page is the hub of your Local SEO strategy and needs to be carefully constructed. It’s important that your business local settings are accurate and complete in order to maximise local listing opportunities.…
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5 Explosive Profit Growth Strategies For Your Ecommerce Website
These 5 strategies will turbo-charge your Ecommerce website and have a big impact on online store profits. An investment in Ecommerce website development is a great investment. The whole sales lifecycle takes place on the website and can therefore be measured and controlled. Savvy Ecommerce website owners realise this and design online stores accordingly. Strategy 1:…
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RIP Website Development Guy – Take Control with this NEW Tool
Every now and again a piece of technology comes around that changes everything. A new Drag & Drop technology that Marketing Clinic has recently adopted is one of those. This technology allows you to make your own changes to your website and could flag the end of expensive website development costs. The Problem The age old problem…
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Tech Tool Tip – ‘Google Search Console’ Is A Winner
It always amazes me to find out that a business owner doesn’t know about the Google Search Console. The Marketing Clinic rates the Google Search Console as the single most important tool when it comes SEO planning and reporting. The Search Console is a tool supplied by Google. You therefore know that the data is 100% accurate. The Search…
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SEO Strategy – Long Tail Keywords
A very powerful SEO strategy we commonly use is to use ‘long tail keywords’. In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’. As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally…
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Why Would I Lead Score My Website Visitors?
Marketing Implementation Clinic offers a range of services relating to the gathering and analysis of lead behaviour in order to assess where a lead is positioned within the sales lifecycle. By ‘Lead Scoring’ your leads and customers, you’re able to compile information on their behaviour across different channels, which can in turn trigger automated sequences of emails, advertising campaigns, or…
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Marketing Automation – It’s Time to Make Money
Create Amazing website (done) Build List Of Leads (done) Now what…..? ……. Well, now it’s time to see exactly who on that list is in the BUY ZONE. 95% of people who visit your website are not in the BUY ZONE. They are window shopping or trying to educate themselves. So imagine receiving an email…
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What is SEO?
When someone wants a service or product, one of the first places they visit is a Search Engine. They type in their Keywords and study the list that is presented to them in the Search Engine Results Page (SERP). The potential customer will often call or email one of the companies listed in the SERP…
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What Can I Do To Increase Website Traffic?
Marketing Implementation Clinic have a number of services that can help attract new customers to your website. Here are just a few: SEO There are many factors that will determine your SEO success. It can get confusing and it can be very difficult for a business owner to judge the success or failure of a SEO campaign, and an SEO…
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