Modern SEO Strategies for 2016
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2016? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
Google+ & Google My Business
Google+ is a social media platform with over 60,000 monthly active Australian users. Google+ also acts as a social layer that ties together all of Google’s products, including YouTube, GMail, Google, Google AdWords, Google My Business etc. Google+ includes a segmentation tool called “Circles” which allows you to group stakeholders into different circles. This allows […]
Modern SEO Strategies for 2015
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2015? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
YouTube Advertising
YouTube is the second most popular social network in Australia with 13.16 million unique visitors per month (October 2014). YouTube video advertising offers a targeted and cost effective advertising solution. Why advertise on YouTube? Reach your ideal customer by selecting your target audience by gender, age, location and interests You only pay when people watch […]
A Social Media strategy for 2015
A Social Media strategy is one part of your overall Content Marketing Strategy. The first step for both is to create engaging and relevant content for your audience. Remember that your goal is to get people to your website rather than to engage with them on Social Media if you have a choice. Once they are on […]
Website Traffic
Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’. Although a great deal can be achieved on independent platforms such as Linkedin, Facebook and […]
Social Media Marketing
What is social media marketing? Social media marketing is the strategy of using a series of social media websites to gain website traffic. This strategy is based on user generated content, whereby the community of users creates and populates these websites full of content. Social media sites include: Facebook, LinkedIn, YouTube or other social news […]
Video Marketing
Video is taking online marketing by storm. To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. […]
Google AdWords
Google AdWords Google AdWords is Google’s advertising product which shows your ads to people searching for your products or services on Google. Why use Google AdWords? Increase visitors to your website, attract more customers, increase sales Only pay when someone clicks your ad to visit your website or calls Reach the right people at the right time […]
Facebook Advertising
Facebook Advertising. 1.2 billion market. Ability to target locally e.g. by suburb. Ability to target demographic. Ability to target fans of your competitors. Ability to decide what you want to spend. Ability to cancel advertising immediately. Ability to track and measure your results. Ads appear on right hand side of FB. On mobile – directly […]