Should I Use ADWORDS or Facebook PPC?

In answering this question you must first answer the following 2 questions:

1. Are your potential clients using Facebook? 
2. Does your budget allow you to implement both an ADWORDS & Facebook advertising system?

If your answer to question (1) above is YES, and (2) is NO, then you have a decision to make. 

The decision tree we follow in deciding between Facebook and Google ADWORDS is outlined below.