Should I Use ADWORDS or Facebook PPC?
In answering this question you must first answer the following 2 questions:
- Are your potential clients using Facebook?
- Does your budget allow you to implement both an ADWORDS & Facebook advertising system?
If your answer to question (1) above is YES, and (2) is NO, then you have a decision to make.
The decision tree we follow in deciding between Facebook and Google ADWORDS is outlined below.