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Lead Management

5 'No-Brainer' Profit Growth Strategies For Your Ecommerce Website

(UPDATED NOVEMBER 2018) These 5 strategies will turbo-charge your Ecommerce website and have a big impact on online store profits. Marketing an Ecommerce website is a lot of fun for direct response marketers. The whole sales lifecycle takes place on the website and can therefore be measured and controlled. The return on investment from a marketing…

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3 Ways A CRM Can Increase Your Profits

Customer Relationship Management systems have been around a long time and the benefits of having all your customer information organised and readily available are obvious. So too are the benefits of streamlining and tracking your internal workflows, including the setup of tasks and task notifications. However, the recent arrival affordable Marketing Automation functionality is a game-changer…

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How to Write A Great Blog Post – A 5 Step Template


This ‘How To’ guide provides you with a template that will: Help you write engaging content, Enable you to write the content quickly. This content can then be used to Improve your SEO results, Help obtain the reader’s contact details, thereby converting the website visitor into a lead, Over time, convert the lead into a paying…

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Would You Recognise SEO Success If You Saw It?


It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task. Therefore, a successful SEO takes time, and you don’t want to shut down an SEO campaign just as it’s starting to take…

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Why Would I Lead Score My Website Visitors?

Marketing Implementation Clinic offers a range of services relating to the gathering and analysis of lead behaviour in order to assess where a lead is positioned within the sales lifecycle. By ‘Lead Scoring’ your leads and customers, you’re able to compile information on their behaviour across different channels, which can in turn trigger automated sequences of emails, advertising campaigns, or…

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Marketing Automation – It's Time to Make Money

Create Amazing website (done) Build List Of Leads (done) Now what…..? ……. Well, now it’s time to see exactly who on that list is in the BUY ZONE. 95% of people who visit your website are not in the BUY ZONE. They are window shopping or trying to educate themselves. So imagine receiving an email…

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Service Launch – Marketing Automation & Lead Scoring


Tag & Track Website Visitors Based On Their Actions Identify and track your website visitors when they perform actions, such as visiting a page on your website, clicking a button on your website, or watching a video. Automatically assign a value to each action and store the results against that visitors name in the marketing…

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What is Content Marketing?

seo strategy

Content marketing is a technique of creating and publishing relevant and valuable content. The ultimate goal of content marketing is of course to acquire customers. However, this is achieved by developing relationships with potential customers through helpful content. The more useful the content, the more it will be read and shared. Google will pick up on…

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Email Voted Best Form of Marketing


Companies are constantly searching for strategies to increase engagement with consumers. It may come as a surprise to realise that email marketing is one of the most effective forms of marketing. Email marketing doesn’t just translate leads to customers. By segmenting your database and conducting email marketing, it also translates more prospects to leads, increases customer…

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