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Service Launch – Marketing Automation & Lead Scoring
Tag & Track Website Visitors Based On Their Actions
Identify and track your website visitors when they perform actions, such as visiting a page on your website, clicking a button on your website, or watching a video.
Automatically assign a value to each action and store the results against that visitors name in the marketing database (i.e. lead score).
Identify Leads & Customers Most Likely To Buy
Use event tracking and lead scoring to identify your best leads and those that could benefit from some special attention.
Sort and filter by lead score and focus your efforts on your most engaged visitors.
Automated Emails, Targeted Facebook & Google Advertisements
Send an automated sequence of emails over a period of time, such as an email course on a topic related to the content they have been viewing.
Get them back in the ‘Buy Zone’ by automatically adding them to a Facebook custom audience and sending them subtle & targeted advertisements reminding them of why you’re special and how you can help them.
How Much Does It Cost?
This is a difficult question to answer in isolation, and the reason why is that there is another connected question we need to ask first:
“How Much Money Can You Make From This System?”
If you think you can make money from this system get in touch with us. Together, we’ll work out your requirements and custom fit a marketing automation system in order to maximise your profits.
Who Benefits Most From This Service?
CONTENT RICH WEBSITES
Websites rich with content will benefit most. More content results in better definition when assessing visitor topics of interests, and levels of interest.
LARGE CONTACT LISTS
Business’s with large contact lists provide more customers to segment and target. Since everything is automated it’s a simple case of ‘the more the merrier’.
The system encourages existing customers to re-purchase, as well as converting first time customers. Ecommerce websites will therefore benefit.