A very powerful SEO strategy we commonly use is to use ‘long tail keywords’.
In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’.
As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally target the competitive keyword ‘electrician’.
Google will, in effect, give us some credit when we target "electrician" as it can easily see the two sets of keywords are connected.
For a more thorough overview of how we approach SEO you can check out this page - On Page SEO Services.