Workshop – What’s My Primary Website Message?
Planning For More Clients
A successful digital marketing strategy requires that you think about your business in a slightly different way to what you may have done in the past.
Your goal is to build trust with potential customers over time. The contact you have with these potential customers is often fleeting and can happen over weeks and months.
It's therefore important that your message:
- to the point,
- follows on from the last message they received from you.
You need to be very clear about the WHY, WHAT, & WHO of your business.
Marketing Implementation Clinic has a well-defined process to clarify the following important factors that will help develop a successful online marketing strategy.
Why - What Problems Are You Solving?
Why are you running a business? What problems are you solving for your customers, and why those problems are so important to your customers.
We really need to look at this from your customer's perspective as well as yours.
Most companies would have already put a lot of thought into this, however, it's important to have it documented before we start designing an online marketing strategy.
What - Products & Services You Offer
We'll list all the products and services you offer and identify those that have the most impact on your customer. We'll also take note of which products and services generate the most profit for you, as well as those that generate the most referrals.
However, this part of the process is mostly being clear about the VALUE you provide to your customer.
We'll introduce the idea of a value ladder and the power of a value ladder in online marketing
We'll discuss how you may be able to re-work some of your services and products in order to build a value ladder.
Who Do You Want To Talk To?
It's very important that you have absolute clarity about the identity of your target audience. The more precise you are, the more relevant you can be with your messaging and the greater chance that your message will resonate.
The clearer you are about who you are talking to, the more you can understand their problems. A potential customer will respond better if you can describe their problem in detail before you start offering solutions.
This is sometimes called niche marketing. Marketing Implementation Clinic can take you through a process which will help you identify (or confirm) your niche markets. Not only that, we'll help you build a complete
What Value Are You Giving To Your Target Audience?
What problems are for your clients?
The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.