There are plenty of tools in the toolshed when it comes to online marketing. However, tool options are reduced significantly when it comes to online marketing for small business, who are also on a budget.
Our online marketing services are well established and designed for small business. We offer affordable marketing packages that are designed to deliver a return on investment quickly.
All our online marketing packages are implemented using the following the following 5 Step Process:
Step 1 – Workshop – Primary Website Message – Establish who your Audience is, where they hang out online, and what they need to know about your products and services. If your audience needs to be educated in order understand the value of your services and products then you will need to plan out how you will educate them.
Remember that your communication with website visitors can take place over weeks and months and can take place on your website, on Social Media, or via email marketing. You can track them and communicate with them as they move around the internet and through the following ‘awareness funnel’:
UNAWARE -> PROBLEM AWARE -> SOLUTION AWARE -> PRODUCT AWARE -> MOST AWARE
After this has been mapped out, we’ll design a Content Marketing Plan to match.
Step 3 – Marketing Automation – Develop marketing funnels that allow you to automatically communicate with potential customers as they move closer to a sale. Most marketing funnels will include automated email sequences which will encourage visitors back to your website or social media channels.
Step 4 – Website Traffic – Drive traffic to your website using SEO, Facebook Advertising and Google Advertising. The traffic will turn into leads and customers thanks to the automated marketing funnels implemented in Step 4.
Step 5 – Reporting – Measure and improve the system using our extensive reporting system.