The Travel Business Has Changed
Personalise & automate your digital communication with prospective clients as they move through your customer journey.
We'll implement a solution that delivers a measurable, scalable & significant Return On Investment.
A personalised experience for your prospects
Provide personalised & relevant messaging to your client as they travel through your customer journey.
Create a suitable message for all stages of the customer journey - from the education stage (ebooks & videos) to the buy stage (limited-time offers).
Target likely clients. Educate them on your solution to their problem. Track them and assess their readiness to buy.
Choose the RIGHT platform (Google, Facebook, Instagram, LinkedIn or Email.).
Congrats - job done!
A very happy client!
This case study was achieved for a client in September 2019. Book a meeting so that we can work out if the same strategies can be used for your company.
Are you hungry for the details of our process? We love talking about the mechanics of our strategy and how to make decisions based on actual data rather than guesswork. Transparency is key to our philosophy. See our top frequently asked questions in more detail.
There are 2 costs associated with running a PPC campaign:
- The money you pay Google or Facebook to run your adverts,
- The money you pay your marketing agency to manage your PPC campaigns.
Your total cost is the sum of these costs.
Hit the 'Read more' button and we'll outline how we work out a suitable budget for a PPC campaign.
In answering this question you must first answer the following 2 questions:
- Are your potential clients using Facebook?
- Does your budget allow you to implement both an ADWORDS & Facebook advertising system?
If your answer to question (1) above is YES, and (2) is NO, then you have a decision to make.
Hit the 'Read more' button below in order to see the decision tree we follow in deciding between Facebook and Google ADWORDS.
The simple answer is to aim for 3X ROI to start with.
However, it's not unusual to achieve a much higher Return On Investment.
For example, in the month of May 2018, we achieved a 13X ROI for one client.
The next month in June we achieved a Return On Investment of more than 14X ROI for a different client.
Our SEO strategies rely on content creation, re-purposing content, and publishing content in such a way as to maximise your organic listing.
We'll also pursue a cutting edge backlinking and citation strategy.