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Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’.
Although a great deal can be achieved on independent platforms such as Linkedin, Facebook and Google, the most powerful business strategies are best implemented using your website.
At the heart of any good website strategy are these two objectives:
– Increase Traffic to your website
– Increase website ‘Visitor Conversion’