Modern SEO Strategies for 2015
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2015? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
Website Conversion & Headache Tablets
Website Conversion is the art of obtaining visitor contact details via the website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. However all these practices, and their related […]
YouTube Advertising
YouTube is the second most popular social network in Australia with 13.16 million unique visitors per month (October 2014). YouTube video advertising offers a targeted and cost effective advertising solution. Why advertise on YouTube? Reach your ideal customer by selecting your target audience by gender, age, location and interests You only pay when people watch […]
What is Content Marketing?
Content marketing is a technique of creating and publishing relevant and valuable content. The ultimate goal of content marketing is of course to acquire customers. However, this is achieved by developing relationships with potential customers through helpful content. The more useful the content, the more it will be read and shared. Google will pick up on […]
A Social Media strategy for 2015
A Social Media strategy is one part of your overall Content Marketing Strategy. The first step for both is to create engaging and relevant content for your audience. Remember that your goal is to get people to your website rather than to engage with them on Social Media if you have a choice. Once they are on […]
Email Voted Best Form of Marketing
Companies are constantly searching for strategies to increase engagement with consumers. It may come as a surprise to realise that email marketing is one of the most effective forms of marketing. Email marketing doesn’t just translate leads to customers. By segmenting your database and conducting email marketing, it also translates more prospects to leads, increases customer […]
Video Takes Online Marketing by Storm
Video is taking online marketing by storm. To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. […]
