WHAT IS A PPC (PAY PER CLICK) FUNNEL?
A PPC Funnel generates SALES, PROFITS & CUSTOMERS - not just clicks, visits or leads.
At one end of the funnel, you have a Pay Per Click (PPC) advertising system. It could be Google ADWORDS, Facebook, Instagram, Bing or Linkedin. The PPC system feeds leads into the bottom half of the funnel.
The bottom half of a PPC funnel is an automated, digital Sales Assistant - always 'on' and always ready to help and nurture website visitors as they learn about your products and services. This nurturing phase continues over days, weeks & months until the visitors have all the information they need in order to make a purchasing decision.
Some people call us 'NERDS' due to our strong belief that decision making should be based on data, rather than intuition or guesswork.
However, there's no need to be alarmed. We also understand that CUTTING-EDGE DESIGN and other CREATIVE endeavours are equally important. You'll be glad to know that we've got the CREATIVE side covered as well.
If you must call us anything, call us 'COOL NERDS'.
A NEW OPPPORTUNTITY HAS EMERGED
The worlds of marketing and technology have collided to produce a unique and rare opportunity.
Marketing Clinic operates within this previously non-existent intersection of art and science.
CUTTING EDGE DESIGN
Cutting-edge Design, will deliver your message with clarity and impact. Your Landing Pages and Adverts need to stand out from your competitors.
ANALYSIS & AUTOMATION
Digital Marketing and technology are intertwined. If your marketing agency isn't on top of technology you'll fall behind your competitors.
TOOLS OF THE TRADE
In order to successfully implement a PPC Funnel, you'll need a marketing agency that can implement a range of functionality. Here are just some of the components that you may need to implement in your first PPC Funnel:
PHONE CALL TRACKING & RECORDING
WHAT'S INVOLVED: Track Phone Leads as well as Web Form Leads. Too many agencies only track Web Form Leads leaving you with an incomplete picture.
BENEFITS TO YOU: You'll know which campaigns are generating phone calls & therefore REVENUE. You'll have a complete picture of your ROI.
WHAT'S INVOLVED: Use automation to push Lead details into your CRM, including the ADWORDS and Facebook advertising campaigns that generated the lead. Track Leads as they become Customers.
BENEFITS TO YOU: Improve ROI by spending more money on Customer generating campaigns rather than Lead generating campaigns.
LANDING PAGE / WEBSITE DEVELOPMENT
WHAT'S INVOLVED: Many agencies limit their activity to advert creation and management. They completely ignore half of their job - the Landing Page that the prospect is sent to after clicking your advert.
BENEFITS TO YOU: Massively increase your ROI by designing & A/B testing Landing Pages together with a compelling offer.
ADWORDS, FACEBOOK, INSTAGRAM, LINKEDIN & BING
WHAT'S INVOLVED: Targeting, Bidding, Advert Copy, SERP Adverts, GDN Adverts, Remarketing, Retargeting, Lookalike Audiences...... we could go on.......
BENEFITS TO YOU: A never-ending stream of well-targeted website visitors flowing from social media to your website. When you max out one source just move across to the next.
WHAT'S INVOLVED: Sometimes called a Lead Magnet, your Compelling Offer is an essential part of your PPC Funnel. Often you'll need more than one Offer so that you can engage with different audiences, who are at different stages of your buying cycle.
BENEFITS TO YOU: Your Compelling Offer is a huge part of the nurturing process which is critical to your success.
AUTOMATED EMAIL SEQUENCES
WHAT'S INVOLVED: When organised our database of leads & customers into logical groups, you'll be able to send automated emails that are both personalised & helpful.
BENEFITS TO YOU: Automated emails are often an important part of the nurturing process in which you can engage in a meaningful way with your network. The result is more sales and profit.
OUR PPC FUNNEL BUILDING BLUEPRINT
Our team is technically strong. We pride ourselves in investing in the latest technical tools and strategies. Our solutions are data-driven and supported by logic and analysis.
Experienced & Skilled
We have a proven track record and our strategies are tried and tested. We have the essential skills necessary to deliver profit generating PPC funnels and there's no need for you to work with multiple companies.
We understand that design plays a very strong role in your ability to communicate a message effectively. Our creative team are heavily involved in developing our solutions.
Expert '1st Time' PPC Funnel Builders
We are expert at building PPC funnels for small business' that don't yet have a PPC funnel. Our tools are carefully selected to be affordable & scalable. The result is that we can quickly deliver your 1st profit-generating PPC funnel.
The PPC game has changed - You can no longer SET & FORGET.
Instead, you must constantly optimise your account, always looking for new opportunities and avoiding new obstacles.
This optimisation needs to take place at the very least weekly. At best it will be happening hourly through automated scripts and tools.
Fill in the form and we'll let you know if your current ADWORDS account is managed properly.
CASE STUDY 1 - ROI SURGE (May, 2018)
The following case study was achieved for a client during May, 2018:
13x Return On Investment
CASE STUDY 2 - PROFIT WINDFALL (June, 2018)
The following case study was achieved for a client during June, 2018:
14.6x Return On Investment
It's important that your website is built on a solid foundation that is compatible with any marketing system you'd like to 'add-on' at a later date.
The Marketing Clinic has affordable “Website Only” packages that enable small business to implement a marketing focused website. You can add the marketing part later on when and if your budget allows. There’s no pressure.
You could also subscribe to our "Coach & Consult" monthly package and DIY your own marketing with our support.
WHAT ABOUT SEO?
Yes, we do SEO as well.
To put it another way, we have a proven strategy of getting your company organically listed on the first page of the Google Search Engine Results Page (SERP).
We usually find it beneficial to launch an SEO campaign in conjunction with an ADWORDS SERP campaign. Both these strategies target the same audience and while SEO is a medium-term strategy, the PPC SERP campaign can deliver results in the short term.
There are 2 costs associated with running a PPC campaign:
- The money you pay Google or Facebook to run your adverts,
- The money you pay your marketing company to manage your PPC campaigns.
In order to work out how much to spend on each of these, you must first answer the following questions:
- How many new customers do you want each month? Example Answer - 10
- How many meetings are required for you to get the 10 customers? Example Answer - 50
- How many phone calls are required for you to get the 50 meetings? Example Answer - 100
We've now got the information we need to work out your PPC campaign spend <Read More>
To answer this question we need to understand more about your customer and your product ..... <Read More>
Absolutely! We build beautiful websites.
Our 'website-only' package enables you to plug in your marketing at a later date.
The simple answer is to aim for 3X to start with. However, it's not unusual to achieve a much higher Return On Investment.
For example, in the month of May 2018, we achieved a 13X ROI for one client. The next month in June we achieved a ROI of more than 14X for a different client.
Our SEO strategies rely on a content creation, repurposing content, and publishing content in such a way as to maximise your organic listing.
Absolutely! We build PPC campaigns of any size.
Our PPC campaigns are focused on generating profits, not just visits, clicks or leads.
We are active members of leading development communities, and we regularly benchmark our systems against world's best practice.