Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’. Although a great deal can be achieved on independent platforms such as Linkedin, Facebook and Google, the most powerful business strategies are best implemented using your website. At the heart of any good website strategy are these two objectives: – Increase Traffic to your website – Increase website ‘Visitor Conversion’

What is social media marketing? Social media marketing  is the strategy of using a series of social media websites to gain website traffic. This strategy is based on user generated content, whereby the community of users creates and populates these websites full of content. Social media sites include:  Facebook, LinkedIn, YouTube or other social news sites such as Digg, Reddit or Delicious. Why social media marketing? It is an effective way to increase your brand as it puts you and your business in front of thousands of potential people Generates new leads at low or no cost Great tool to deepen relationships with existing customers  and stay top of mind Powerful tool for real time communication Build an asset in your business – to sell your business in future Different social media channels There are numerous media channels in the social/ media landscape.  Therefore, it is imperative to narrow in on channels that provide the best results. The six  major media channels include: Facebook Instagram Google+ LinkedIn Twitter Pinterest Other important social media platforms include: Flickr – share photos iTunes – video podcasts Issuu – sharing documents SlideShare – sharing presentations   Free strategies to generate more leads 1. Invite all friends and

Video is taking online marketing by storm.  To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. By 2017 video will account for 69% of all consumer internet traffic (Cisco). Nielsen research found that 64 % of marketers expect video to dominate their marketing strategies in the near future. Why use video marketing? Videos duplicate you and your best sales message Drives traffic Increases conversion Answer client questions Videos are still relatively unique and interesting Build trust and position you as an expert Have greater appeal to visual learners Videos improve SEO Train staff There are many varied examples of marketing videos, such as: Corporate Videos Video Business Cards Promotional Video Product Video Frequently Answered Questions (FAQ’s) Testimonials Staff Training

Google AdWords Google AdWords is Google’s advertising product which shows your ads to people searching for your products or services on Google. Why use  Google AdWords? Increase visitors to your website, attract more customers, increase sales Only pay when someone clicks your ad to visit your website or calls Reach the right people at the right time Your advertising spend is measurable and accountable Start with any budget and adjust as you go

Facebook Advertising. 1.2 billion market. Ability to target locally e.g. by suburb. Ability to target demographic. Ability to target fans of your competitors. Ability to decide what you want to spend. Ability to cancel advertising immediately. Ability to track and measure your results. Ads appear on right hand side of FB. On mobile – directly into newsfeed. You get double amount of conversions with mobile as you are taking up ¾ of screen. On computer screen, 5% of space. Insider tips When you are posting conetent to businss FB page, what you are able to see if how many people your post reached. 8% reach average, around 300 people. Spend of $50 recahed 8000 people. Unpaid around 300 people. Click on boost button to increase reach of certain, relevant posts. Amateur strategy. Limitations – cant select boost to target mobile devices. Eg pay $10/ $20. Lots of wastage. Limited options can’t target certain demographic etc Once you become a professional marketer you don’t use boost button. Use Facebook Power Editor. Created for pro marketers and agencies. Ability to manage all of your campaigns through one interface. See all posts, campaigns. Very specific and targeted. Different type of FB ad formats

Like most people, we love getting stuff for free. However, we never thought it would be possible to advertise in Australia’s biggest newspapers for free. We recently set up an advertising campaign for ourselves and we can’t believe the results. The Advertisement is being shown on the biggest websites and it’s costing us virtually nothing. Check out the results below: Times Shown 1,323 Total Cost $23.78 Cost per Advertisement 1.8 cents Days Running 5 days All these advertisements are incredibly targeted and only play to viewers who are interested in our services. In many cases we haven’t paid a cent to have our advertisements shown. For example, the picture above shows the advertisement running in the Brisbane Times. We haven’t had to pay anything for these. When I say Australia’s biggest websites, I really mean it: The Age               (339 impressions) The Herald Sun The Brisbane Times Traveller.com.au footytips.com.au theaustralian.com.au The benefits of this kind of advertising is enormous. They include: Brand Awareness – Keep front of mind with customers so that the next time they purchase, it is with you. Increase Trust – When customers see your Advertisement, they are likely perceive your company as being bigger. The