While it’s difficult to answer this question without understanding your business better, we find that the following 2 common strategies are missing in many companies:
- Lead generation & prospecting – Many companies rely on organic networking and word of mouth without having a reliable system to generate new leads.
- No follow-up lead-client conversion strategy – When a lead is generated, every effort is made to convert the lead over a short period (let’s say 1 week). However, after that time, if the lead has not converted, there is no effort to convert them over the medium term.