Optimised landing pages are an essential and often overlooked part of a Google Search PPC setup. The 'exacto' method puts landing pages at the forefront with content that matches the advert and increases your Google Quality Score.
Search adverts for lead generation can be tricky. When training Google's AI you are going to need to provide lots of real-time feedback to Google. Which Google-sourced website visitors are good and which are not? A landing page designed explicitly for this purpose id the bedrock of the 'exacto' method.
Stella, your new AI copywriter is amazing at producing advert copy. "Hey Stella, for each of the benefits listed in the brief, write 10 Google Advert Search Headlines using humour for 6 of the 10 headlines." Copy, paste .... job done.
The 'exacto' method uses the Google Search Console to construct the initial list of target keywords. This Search Console identifies relevant keywords and their popularity. These words have been associated with your website, thereby ensuring a level of success while competing in your market.
There are 2 costs associated with running a PPC campaign:
Your total cost is the sum of these costs.
In answering this question you must first answer the following 2 questions:
If your answer to question (1) above is YES, and (2) is NO, then you have a decision to make.
Hit the ‘Read more’ button below in order to see the decision tree we follow in deciding between Facebook and Google Ads.
The simple answer is to aim for 3X ROI to start with.
However, it’s not unusual to achieve a much higher Return On Investment.
For example, in the month of May 2018, we achieved a 13X ROI for one client.
The next month in June we achieved a Return On Investment of more than 14X ROI for a different client.
Yes, we can manage just your Google Ads campaigns.
We can also consult on other parts of your marketing system and advise on where improvements can be made.