The ‘RIGHT direction‘ step consists of the following 3 parts:
This ‘Audit’ phase includes a:
Develop a Marketing Plan inclusive of :
Measure & control with :
The primary goal of the ‘RIGHT message‘ step is to create a clear message that encapsulates your clients’ problem, your solution, and the benefits the client will experience when working with you.
Your messaging will be framed in terms of solving problems rather than supplying services or products.
We’ll make sure your marketing message is repeated throughout the following marketing assets:
Your website must:
Your lead magnet will be:
Your message will repeat in:
Now it’s time to make some money!
In this step, we’ll target your perfect client and send them to the website. Then, we’ll make an offer to them via your lead magnet (and auto email sequences). We’ll add them to our ‘lead-list’ and we’ll continue to communicate wth them via email and remarketing.
Here’s what’s involved in the ‘RIGHT person’ step:
We’ll use Google Ads* to:
We’ll publish quality content that will:
We’ll use Google’s AI** system to:
* Goggle Ads is the most profitable advertising platform for most of our clients. However, if appropriate we’ll use Facebook (meta), LinkedIn, Tik Tok or any other platform that we identify as profitable.
** Google’s AI (artificial intelligence) system is one of the most powerful. We can also use the Facebook (meta) AI system if appropriate.
Only a small percentage of people that visit your website are ready to purchase or make contact with you on that first visit. It’s therefore important to continue the conversation after the prospect leaves your website
Here’s what’s involved in the ‘RIGHT time’ step:
Integrate your CRM**:
Use automated Email sequences:
Use Re-marketing to:
** We’ve worked with most CRM’s including Dynamics 365, Ontraport, ActiveCampaign, Drip & Mailchimp.