GA4 vs Universal – 5 Reasons why Google Analytics 4 is better

In this post, you’re going to find out why it’s time to set up Google Analytics 4 as your primary marketing measurement tool and why it’s so much better than Google Analytics UA. Universal Analytics (Google Adwords Universal Analytics) is a wonderful product but is reaching the end of its life cycle. Universal Analytics was […]

Would You Recognise SEO Success If You Saw It?

It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task. Therefore, a successful SEO takes time, and you don’t want to shut down an SEO campaign just as it’s starting to take […]

What Does Lead Conversion mean?

A good ‘Lead Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Once you have their email, you can more easily convert them into paying customers. Lead Conversion is, therefore, an essential part of increasing your revenue and growing your company. Marketing Clinic is an expert in Lead Conversion mechanisms and strategies. Your website will be […]

What is Website Lead Conversion?

A good ‘Website Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. Perhaps one of […]

Website Conversion & Headache Tablets

Website Conversion is the art of obtaining visitor contact details via the website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. However all these practices, and their related […]