Content marketing is a technique of creating and publishing relevant and valuable content.
The ultimate goal of content marketing is of course to acquire customers. However, this is achieved by developing relationships with potential customers through helpful content.
The more useful the content, the more it will be read and shared. Google will pick up on this and will rate you as an authority. Content Marketing is therefore very closely related to SEO.
In some circles, the term ‘SEO’ is being replaced by the term ‘Content Marketing’ or derivations of it.
Social media can account for most of a company’s content-marketing activities. However, content marketing includes other channels such as blogs, e-books, podcasts, webinars and email marketing.
For maximum impact, content marketing, social media marketing and advertising should be integrated so that a consistent message is communicated to your audience across various platforms.