The Facebook blanket bomb method
The Facebook blanket bomb strategy is the modern day equivalent of a mass letterbox mailout. However this particular version is exponentially cheaper and is precision targeted.
Google Ads Search – Minimum Viable Marketing Solution
In this minimum viable marketing solution we detail the use of Google Search Adverts to target ideal clients & highlight the need of a simple email follow up sequence.
Uncover Opportunity With This 22-Point Audit Cheat Sheet
This blog post provides a birds eye view of the Marketing Clinics DAM RIGHT process via a 22-point audit checklist so that you can better understand how a successful strategy fits together.
GA4 vs Universal – 5 Reasons why Google Analytics 4 is better
Google Analytics is a critical part of any marketing system. As we all know, you can’t manage what you can’t control and you can’t control what you can’t measure.
Is A SMART Goal of 300% ROI a SMART choice?
Is it realistic to expect a 300% annual return on an investment you make in a marketing system? Our answer to this question is a resounding ‘YES’!
Our ‘Soft Follow-Up’ Step Revealed
This post reveals exactly how we implement our very successful Soft Follow Up system. You can use this post as a template to implement your own system.
5 ‘No-Brainer’ Profit Growth Ecommerce Website Strategies
Marketing an Ecommerce website is a lot of fun for direct-response marketers. The whole sales lifecycle takes place on the website and can therefore be measured and controlled.
Is My ADWORDS Manager Doing A Good Great Job?
A Google Ads and Facebook Advert Account should be worked on constantly in an effort to improve performance – that is, your Account Manager should be constantly ‘optimising’ your account and looking for opportunities to make you more money! The goalposts are continually changing and if you don’t change as well, you’ll stop kicking goals.
3 Ways A CRM Can Increase Your Profits
the recent arrival affordable Marketing Automation functionality is a game-changer for small business. This promises to make a significant impact on revenue and profits to those that take advantage.
How to Write A Great Blog Post – A 5 Step Template
This blog post provides you with a template that will help you write engaging content, and enable you to write the content quickly.
Would You Recognise SEO Success If You Saw It?
It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task.
Case Study – How Video Turbo Charged These SEO Results
We’re having a lot of success producing and optimising video in such a way as to increase SEO results. This includes creating videos for 2ndry pages like blog posts.
What Are 'On-Page' SEO Services?
On-Page SEO Vs Off-Page SEO On-Page SEO (Search Engine Optimisation) is the process of publishing and optimising content on your website in order to increase the chances of Google listing your website in the Google SERP (Search Engine Results Page) for keywords relevant to your business. In comparison, Off-Page SEO is the process of publishing […]
'Local SEO' Needs To Be A Part Of Your Overall SEO Strategy
Local SEO should be an important part of your overall SEO strategy. It often plays a huge role in increasing website traffic. Your company Google+ page is the hub of your Local SEO strategy and needs to be carefully constructed. It’s important that your business local settings are accurate and complete in order to maximise local listing opportunities. […]
RIP Website Development Guy – Take Control with this NEW Tool
Every now and again a piece of technology comes around that changes everything. A new Drag & Drop technology that Marketing Clinic has recently adopted is one of those. This technology allows you to make your own changes to your website and could flag the end of expensive website development costs. The Problem The age old problem […]
Tech Tool Tip – 'Google Search Console' Is A Winner
It always amazes me to find out that a business owner doesn’t know about the Google Search Console. The Marketing Clinic rates the Google Search Console as the single most important tool when it comes SEO planning and reporting. The Search Console is a tool supplied by Google. You therefore know that the data is 100% accurate. The Search […]
SEO Strategy – Long Tail Keywords
A very powerful SEO strategy we commonly use is to use ‘long tail keywords’. In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’. As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally […]
Why Would I Lead Score My Website Visitors?
Marketing Implementation Clinic offers a range of services relating to the gathering and analysis of lead behaviour in order to assess where a lead is positioned within the sales lifecycle. By ‘Lead Scoring’ your leads and customers, you’re able to compile information on their behaviour across different channels, which can in turn trigger automated sequences of emails, advertising campaigns, or […]
Marketing Automation – It's Time to Make Money
Create Amazing website (done) Build List Of Leads (done) Now what…..? ……. Well, now it’s time to see exactly who on that list is in the BUY ZONE. 95% of people who visit your website are not in the BUY ZONE. They are window shopping or trying to educate themselves. So imagine receiving an email […]
What is SEO?
When someone wants a service or product, one of the first places they visit is a Search Engine. They type in their Keywords and study the list that is presented to them in the Search Engine Results Page (SERP). The potential customer will often call or email one of the companies listed in the SERP […]
What Can I Do To Increase Website Traffic?
Marketing Implementation Clinic have a number of services that can help attract new customers to your website. Here are just a few: SEO There are many factors that will determine your SEO success. It can get confusing and it can be very difficult for a business owner to judge the success or failure of a SEO campaign, and an SEO […]
What Does Lead Conversion mean?
A good ‘Lead Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Once you have their email, you can more easily convert them into paying customers. Lead Conversion is, therefore, an essential part of increasing your revenue and growing your company. Marketing Clinic is an expert in Lead Conversion mechanisms and strategies. Your website will be […]
Service Launch – Marketing Automation & Lead Scoring
Tag & Track Website Visitors Based On Their Actions Identify and track your website visitors when they perform actions, such as visiting a page on your website, clicking a button on your website, or watching a video. Automatically assign a value to each action and store the results against that visitors name in the marketing […]
Money, Money, Money (& website development)
Money is a great motivator. A primary goal when developing your website is to clearly and quickly communicate how you will help your customer make money. This is called your “Value Proposition”. Not only that, you need to communicate how you, as opposed to your competitor, can provide them with value and profits. This is called your ” […]
What is Website Lead Conversion?
A good ‘Website Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. Perhaps one of […]
Modern SEO Strategies for 2016
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2016? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
Marketing Clinic Website Launch
After weeks of hard work, we are very excited to announce the launch of our new website. We’re going to use the website to keep you updated on the wonderful world of Online Marketing. We’ll use it to show how you can use the latest tools and services to grow your business and make some […]
Google+ & Google My Business
Google+ is a social media platform with over 60,000 monthly active Australian users. Google+ also acts as a social layer that ties together all of Google’s products, including YouTube, GMail, Google, Google AdWords, Google My Business etc. Google+ includes a segmentation tool called “Circles” which allows you to group stakeholders into different circles. This allows […]
Modern SEO Strategies for 2015
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2015? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
Website Conversion & Headache Tablets
Website Conversion is the art of obtaining visitor contact details via the website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. However all these practices, and their related […]
