In this post, you’re going to find out why it’s time to set up Google Analytics 4 as your primary marketing measurement tool and why it’s so much better than Google Analytics UA. Universal Analytics (Google Adwords Universal Analytics) is a wonderful product but is reaching the end of its life cycle. Universal Analytics was […]
We ask new clients one simple question, “What is the #1 Goal for your marketing system?”….
This post reveals exactly how we implement our very successful Soft Follow Up system. You can use this post as a template to implement your own system.
(UPDATED NOVEMBER 2018) These 5 strategies will turbo-charge your Ecommerce website and have a big impact on online store profits. Marketing an Ecommerce website is a lot of fun for direct response marketers. The whole sales lifecycle takes place on the website and can therefore be measured and controlled. The return on investment from a marketing […]
A BIG problem for small business owners is working out if their Google ADWORDS account is being managed and developed according to ‘best practice’. The same problem exists for Facebook Advertising. The word ‘Developed’ is a keyword in the previous sentence. An Adwords and Facebook Account should be worked on constantly in an effort to improve performance […]
Customer Relationship Management systems have been around a long time and the benefits of having all your customer information organised and readily available are obvious. So too are the benefits of streamlining and tracking your internal workflows, including the setup of tasks and task notifications. However, the recent arrival affordable Marketing Automation functionality is a game-changer […]
This blog post provides you with a template that will help you write engaging content, and enable you to write the content quickly.
It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task. Therefore, a successful SEO takes time, and you don’t want to shut down an SEO campaign just as it’s starting to take […]
Marketing Implementation Clinic was assigned an SEO account in January 2017 and the results were impressive: As you can see, these guys started with just 30 visitors from the Google Search Engine Results Page back in January. Keep in mind that they started from ground zero and their initial SEO investment was relatively small. So how […]
On-Page SEO Vs Off-Page SEO On-Page SEO (Search Engine Optimisation) is the process of publishing and optimising content on your website in order to increase the chances of Google listing your website in the Google SERP (Search Engine Results Page) for keywords relevant to your business. In comparison, Off-Page SEO is the process of publishing […]