Service – Sales Funnel Development
New technology allows you to communicate with website visitors weeks and months after their visit- even if they haven't left their email address or submitted a website form.
This provides the perfect opportunity for you to educate, reveal your glowing testimonials, or deal with their objections. All of this communication can be tracked and personalised.
You're able to nurture potential customers as they become more aware of your products, and how these products can solve their problems.
Our marketing packages include automated sales funnels that continually engage with website visitors. These marketing funnels are often made up of lead magnets, landing pages, automated advertising sequences, as well as automated email sequences. And, of course, the glue that holds all of this together is great blog posts, instructional videos, and any other content that will help your website visitors.
WHAT IS A PPC (PAY PER CLICK) SALES FUNNEL?
A PPC Sales Funnel generates SALES, PROFITS & CUSTOMERS - not just clicks, visits or leads.
At one end of the funnel, you have a Pay Per Click (PPC) advertising system. It could be Google ADWORDS, Facebook, Instagram, Bing or Linkedin. The PPC system feeds leads into the bottom half of the funnel.
The bottom half of a PPC funnel is an automated, digital Sales Assistant - always 'on' and always ready to help and nurture website visitors as they learn about your products and services. This nurturing phase continues over days, weeks & months until the visitors have all the information they need in order to make a purchasing decision.
Many of Our marketing packages include automated sales funnels. They're often made up of lead magnets, landing pages, automated advertising sequences, as well as automated email sequences. And, of course, the glue that holds all of this together is great blog posts, instructional videos, and any other content that will help your website visitors.
We design automated marketing systems to engage and nurture leads at all phases of the following website visitor 'awareness' cycle:
UNAWARE -> PROBLEM AWARE -> SOLUTION AWARE -> PRODUCT AWARE -> FULLY AWARE
It's exciting money making technology. We welcome the opportunity to discuss your requirements and design a system that will generate customers and revenue.
TOOLS OF THE TRADE
We have plenty of tools in the tool shed when it comes t building your Sales Funnel. Here are just a few:
PHONE CALL TRACKING & RECORDING
WHAT'S INVOLVED: Track Phone Leads as well as Web Form Leads. Too many agencies only track Web Form Leads leaving you with an incomplete picture.
BENEFITS TO YOU: You'll know which campaigns are generating phone calls & therefore REVENUE. You'll have a complete picture of your ROI.
WHAT'S INVOLVED: Use automation to push Lead details into your CRM, including the ADWORDS and Facebook advertising campaigns that generated the lead. Track Leads as they become Customers.
BENEFITS TO YOU: Improve ROI by spending more money on Customer generating campaigns rather than Lead generating campaigns.
LANDING PAGE / WEBSITE DEVELOPMENT
WHAT'S INVOLVED: Many agencies limit their activity to advert creation and management. They completely ignore half of their job - the Landing Page that the prospect is sent to after clicking your advert.
BENEFITS TO YOU: Massively increase your ROI by designing & A/B testing Landing Pages together with a compelling offer.
ADWORDS, FACEBOOK, INSTAGRAM, LINKEDIN & BING
WHAT'S INVOLVED: Targeting, Bidding, Advert Copy, SERP Adverts, GDN Adverts, Remarketing, Retargeting, Lookalike Audiences...... we could go on.......
BENEFITS TO YOU: A never-ending stream of well-targeted website visitors flowing from social media to your website. When you max out one source just move across to the next.
WHAT'S INVOLVED: Sometimes called a Lead Magnet, your Compelling Offer is an essential part of your PPC Funnel. Often you'll need more than one Offer so that you can engage with different audiences, who are at different stages of your buying cycle.
BENEFITS TO YOU: Your Compelling Offer is a huge part of the nurturing process which is critical to your success.
AUTOMATED EMAIL SEQUENCES
WHAT'S INVOLVED: When organised our database of leads & customers into logical groups, you'll be able to send automated emails that are both personalised & helpful.
BENEFITS TO YOU: Automated emails are often an important part of the nurturing process in which you can engage in a meaningful way with your network. The result is more sales and profit.