Marketing Automation Services

Companies are constantly searching for strategies to increase engagement with website visitors and potential consumers.

The result is that small business is slowly moving away from “email blasting” their entire contact list. Instead, they are segmenting their contact lists and setting up personalised and automated communication channels.

Importantly, new technology means that you can also message people who have visited your website and not left their email address or submitted a website form. It’s exciting money making technology.

However, be warned – don’t necessarily try and ‘sell’ to your website visitor the moment they first land on your website. You wouldn’t like that to happen to you in real life and your website visitors won’t like it either.

Imagine if you walked into a shop or the foyer of an office, and a shop assistant or secretary jumped out and immediately asked you to pull out your wallet and make a purchase. It’s not appropriate in real life and it’s not appropriate online either.

Our systems are designed to educate and help your website visitors, not to sell to them. The sale will become a natural by-product of the help you are able to provide to them.

Our marketing packages include marketing funnels that continually engage with website visitors, even after they have left your website. These marketing funnels are often made up of lead magnets, landing pages, automated advertising sequences, as well as automated email sequences. And, of course, the glue that holds all of this together is great blog posts, instructional videos, and any other content that will help your website visitors.

We design automated marketing systems to engage and nurture leads at all phases of the following website visitor ‘awareness’ cycle:

UNAWARE -> PROBLEM AWARE -> SOLUTION AWARE -> PRODUCT AWARE -> FULLY AWARE

Our solutions are able to track and nurture potential customers as they become more aware of your products, and how these products can solve their problems.

For some companies, this nurturing process may happen during the website visitors first initial visit. For other companies, the nurturing process can take weeks or months. It’s easy to track and ‘message’ anyone that has previously visited your website. This can be done even if they haven’t filled out a website form.

Note that a marketing funnel targeting new customers who are ‘problem aware’ and not ‘solution aware’ will look completely different to a marketing funnel targeting past customers with the goal of trying to get them to purchase again. There are many different marketing funnels, each designed to engage with

There are many different marketing funnels, each designed to engage with website visitors at different stages of the visitor awareness cycle.

We welcome the opportunity to discuss your requirements and design a system that will generate customers and revenue.

Luke-260sq

Luke Hamilton, Marketing Implementation Clinic

Resource Guide

6 Game Changing Tools That Transformed Our Business

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