Sales Funnel Development Service
We specialise in supplying marketing and website development packages to small business.
Our marketing packages are designed to deliver a measurable ROI.
OUR BPOP METHOD IS AN eBOOK KILLER
You can no longer send your website visitors to a page with a downloadable eBook and expect results.
Those days are finished. What worked in 2017 does not work today. Digital Marketing moves quickly and you should move with it.
The solution is our BPOP (pronounced BeePop) Marketing M
WHAT IS THE BPOP METHOD?
BPOP stands for Blog Page Offer Page
CONSIDER THE CUSTOMER JOURNEY WHEN WRITING CONTENT
Your company is successful because you can solve a particular problem better than any other company.
So what’s the best way to communicate this message?
The simple answer is that it depends on how far the potential customer has progressed along your ‘Customer Journey’.
Let me explain. In getting to know a company, a potential customer will typically travel through a ‘j
UNAWARE -> PROBLEM AWARE -> SOLUTION AWARE -> PRODUCT AWARE -> FULLY AWARE
It’s essential that you recognise which stage the potential customer is at, and tailor your conversation (ie. marketing material) accordingly.
For example, if you are communicating with people that are in the ‘Problem Aware’ stage, you should communicate with them about their problem while attempting to move them toward the ‘Solution Aware’ stage. DO NOT mention your products or services and try and sell to them. It’s way too soon to do that.
Let’s take the example of a company selling a service that removes wall mould. In this case they could produce the following ‘Problem Aware‘ related content:
- “Health Dangers Of Wall Mould” (Problem Aware)
- “Why Do I have Wall Mould?” (Problem Aware)
Once a potential customer has consumed this content, you can then direct them towards your ‘Solution Aware‘ content:
- Are ‘off the shelf’ supermarket products able to solve wall mould problems? (Solution Aware)
- White Paper: “A Consumers Guide to Wall Mould Removal Products & S
ervices” (Solution Aware)
After your ‘Solution Aware’ content has been consumed, you are ready to present your product aware content. Some examples of ‘Product Aware‘ content includes:
- Product demonstration videos. (Product Aware)
- Customer success stories (with testimonials) (Product Aware)
- Offers to purchase at a discount for a limited time. (Product Aware)
WHAT IS A PPC (PAY PER CLICK) SALES FUNNEL?
Technology allows you to communicate with website visitors weeks and months after they visit
You’re therefore able to nurture website visitors as they become more aware of your products, and how these products can solve their problems.
At one end of the funnel, you have a Pay Per Click (PPC) advertising system. It could be Google ADWORDS, Facebook, Instagram, Bing or Linkedin. The PPC system feeds leads into the top of the funnel.
The bottom of a PPC funnel is like an automated digital Sales Assistant – always ‘on’ and always ready to help and nurture website visitors as they learn about your products and services. This nurturing phase continues over days, weeks & months until the visitors have all the information they need in order to make a purchasing decision.
We design automated sales funnels to engage and nurture leads at all stages of their ‘Customer Journey’.
TOOLS OF THE TRADE
Some of our marketing packages include automated sales funnels that engage with website visitors over long periods of time. These marketing funnels are often made up of gated content, un-gated-content, lead magnets, landing pages, automated advertising sequences, as well as automated email sequences. And, of course, the glue that holds all of this together are great blog posts, instructional videos, and any other content that will help your website visitors.
There are plenty of tools in the tool shed when it comes to building a Sales Funnel. Here are just a few:
PHONE CALL TRACKING & RECORDING
WHAT’S INVOLVED: Use automation to push Lead details into your CRM, including the ADWORDS and Facebook advertising campaigns that generated the lead. Track Leads as they become Customers
LANDING PAGE / WEBSITE DEVELOPMENT
WHAT’S INVOLVED: Many agencies limit their activity to advert creation and management. They completely ignore half of their job – the Landing Page that the prospect is sent to after clicking your advert.
BENEFITS TO YOU: Massively increase your ROI by designing & A/B testing Landing Pages together with a compelling offer.
ADWORDS, FACEBOOK, INSTAGRAM, LINKEDIN & BING
WHAT’S INVOLVED: Targeting, Bidding, Advert Copy, SERP Adverts, GDN Adverts, Remarketing, Retargeting, Lookalike Audiences…… we could go on…….
BENEFITS TO YOU: A never-ending stream of well-targeted website visitors flowing from social media to your website. When you max out one source just move across to the next.
WHAT’S INVOLVED: Sometimes called a Lead Magnet, your Compelling Offer is an essential part of your PPC Funnel. Often you’ll need more than one Offer so that you can engage with different audiences, who are at different stages of your buying cycle
AUTOMATED EMAIL SEQUENCES
WHAT’S INVOLVED: A database full of leads & customers is an amazing asset. Segment this data so that you can send automated emails that are both personalised & helpful.
BENEFITS TO YOU: Automated emails can engage in a meaningful way with your network. Best of all, email marketing
COLD TRAFFIC Vs WARM TRAFFIC
The secret to massively increasing sales growth is to find a way of converting ‘cold’ traffic. Let’s first define cold traffic as opposed to warm traffic:
- Cold Traffic – Website visitors that have never heard of your company and have come to your website via an advert or a listing on a Search Engine Results Page (SERP).
- Warm Traffic – Website visitors that have heard of your company. They have typically received an offline referral from someone they trust.
We all love warm traffic as it’s easy to convert into a sale. Typically the website visitor has been referred to you by a trusted source. In this case, the visitor is likely to fill in a website form or call you after their first website visit provided the website follows some simple rules.
However, cold traffic requires much more work.
COLD TRAFFIC CONVERTER – THE ‘Jab-Punch’ FUNNEL
You shouldn’t ask someone to marry you on the first date, and neither should you ask website visitors classified as ‘cold traffic’ to buy your product or service on your first digital meeting.
Instead, use the opportunity to introduce your company to them via a useful piece of content.
The Jab-Punch funnel is the equivalent of a first date which grows to be something much more as you meet up with them later on.
Let me show you how it works:
- GENERATE COLD TRAFFIC – Advertise on the Google Search Engine or on Facebook to generate cold traffic to your website. For example, you may target someone learning about the problem your company solves by showing an advert to someone who has typed the following question into the search engine – “How To Solve [problem your company solves]”
- HELP WITHOUT SELLING. TAG THE VISITOR – Send the visitors in step 1 above to a compelling blog post designed to help the website visitor and their problem. Don’t try to get them to call you or fill in a website form (this will come later). Tag the visitor with the unique tags so that you can show adverts to these visitors on both Google & Facebook (remarketing).
- WAIT, & THEN START A NEW CONVERSATION ABOUT SOLUTIONS TO THEIR PROBLEMS. INTRODUCE YOUR PRODUCTS – You established a good connection in step 2, now it’s time to take things further. Show the people who have reached Step 2 a NEW advert which is more solution and product focused. At this stage, you can make them an offer detailing your product or service.
A SMALL VARIATION – THE ‘Jab-Jab-Punch’ FUNNEL
The Jab-Jab-Puch sales funnel is simply a Jab-Puch Funnel with an additional stage.
The additional stage is another “Help without Selling” (or ‘jab’) stage and is particularly useful when we are targetting cold traffic and fits in before the Sell (or ‘Punch’) stage.
In this case, we’ll spend more time showing them helpful content, building trust, and pushing them along their ‘Customer Journey’ before we try to sell to them.