Sales Funnel Development Service
We specialise in supplying marketing and website development packages to small business.
Our marketing packages are designed to deliver a measurable ROI.
Technology allows you to communicate with website visitors weeks and months after they visit
You’re therefore able to nurture website visitors as they become more aware of your products, and how these products can solve their problems.
Our marketing packages include automated sales funnels that engage with website visitors over long periods of time. These marketing funnels are often made up of lead magnets, landing pages, automated advertising sequences, as well as automated email sequences. And, of course, the glue that holds all of this together are great blog posts, instructional videos, and any other content that will help your website visitors.
WHAT IS A PPC (PAY PER CLICK) SALES FUNNEL?
A PPC Sales Funnel generates SALES, PROFITS & CUSTOMERS – not just clicks, visits or leads.
At one end of the funnel, you have a Pay Per Click (PPC) advertising system. It could be Google ADWORDS, Facebook, Instagram, Bing or Linkedin. The PPC system feeds leads into the top of the funnel.
The bottom of a PPC funnel is an automated, digital Sales Assistant – always ‘on’ and always ready to help and nurture website visitors as they learn about your products and services. This nurturing phase continues over days, weeks & months until the visitors have all the information they need in order to make a purchasing decision.
We design automated marketing systems to engage and nurture leads at all phases of the following website visitor ‘awareness’ cycle:
UNAWARE -> PROBLEM AWARE -> SOLUTION AWARE -> PRODUCT AWARE -> FULLY AWARE
TOOLS OF THE TRADE
There are plenty of tools in the tool shed when it comes to building a Sales Funnel. Here are just a few:
PHONE CALL TRACKING & RECORDING
WHAT’S INVOLVED: Use automation to push Lead details into your CRM, including the ADWORDS and Facebook advertising campaigns that generated the lead. Track Leads as they become Customers
LANDING PAGE / WEBSITE DEVELOPMENT
WHAT’S INVOLVED: Many agencies limit their activity to advert creation and management. They completely ignore half of their job – the Landing Page that the prospect is sent to after clicking your advert.
BENEFITS TO YOU: Massively increase your ROI by designing & A/B testing Landing Pages together with a compelling offer.
ADWORDS, FACEBOOK, INSTAGRAM, LINKEDIN & BING
WHAT’S INVOLVED: Targeting, Bidding, Advert Copy, SERP Adverts, GDN Adverts, Remarketing, Retargeting, Lookalike Audiences…… we could go on…….
BENEFITS TO YOU: A never-ending stream of well-targeted website visitors flowing from social media to your website. When you max out one source just move across to the next.
WHAT’S INVOLVED: Sometimes called a Lead Magnet, your Compelling Offer is an essential part of your PPC Funnel. Often you’ll need more than one Offer so that you can engage with different audiences, who are at different stages of your buying cycle
AUTOMATED EMAIL SEQUENCES
WHAT’S INVOLVED: When organised our database of leads & customers into logical groups, you’ll be able to send automated emails that are both personalised & helpful.
BENEFITS TO YOU: Automated emails are often an important part of the nurturing process in which you can engage in a meaningful way with your network. The result is more sales and profit.