Landing pages are an essential and often overlooked part of a Google Search PPC setup. Marketing Clinic puts landing pages at the forefront of Google Ads advertising with content that matches the advert, engages your website visitor and converts them to leads and customers.
Search adverts for lead generation can be tricky. Google's AI will need to be trained to distinguish between good and bad visitors. Marketing Clinic is an expert at setting up GA4 to measure visitor landing page engagement and automatically provide feedback to Google to find more 'good' visitors and fewer 'bad' visitors.
Stella, our AI copywriter, is an expert at producing advert copy. What was once a time-consuming task is now as simple as - "Hey Stella, for each of the benefits listed in the brief, write 10 Google Advert Search Headlines using humour." Copy, paste .... job done. Having said that, we always use a human to provide oversight.
There are 2 costs associated with running a PPC campaign:
Your total cost is the sum of these costs.
In answering this question you must first answer the following 2 questions:
If your answer to question (1) above is YES, and (2) is NO, then you have a decision to make.
Hit the ‘Read more’ button below in order to see the decision tree we follow in deciding between Facebook and Google Ads.
The simple answer is to aim for 3X ROI to start with.
However, it’s not unusual to achieve a much higher Return On Investment.
For example, in the month of May 2018, we achieved a 13X ROI for one client.
The next month in June we achieved a Return On Investment of more than 14X ROI for a different client.
Yes, we can manage just your Google Ads campaigns.
We can also consult on other parts of your marketing system and advise on where improvements can be made.
(deductible from the purchase price of a website or marketing package)
