The marketing plan includes the ‘Where are we now?’ audit. It will identify existing assets, campaigns and initiatives that can be used to improve your marketing.
The lead generation plan will assess the effectiveness of Pay Per Click campaigns on all major platforms. We'll outline forecasted investment/revenue ratios as well as your expected return on investment.
We'll outline a set of requirements for your website to support your client journey and support the 3 stages of the client journey (AWARE, ENGAGE, COMPLETE).
With lead information stored away in your CRM, you'll need automated systems to engage with these leads and help them through their journey to become your clients.
The measurement plan feeds into all the above to measure when a client moves from the AWARE stage, through to ENGAGEMENT and onto the COMPLETE stage.
A list of assets that need to be created will be included in the implementation plan. These assets may include image adverts, AI GPT training documents, website images and lead magnets.
The cost of the ‘Where are we going?’ marketing plan is $1,600 +GST.
This price includes the cost of the ‘Where are we now?’ audit ($600 + GST).
The cost will be ‘Where are we going?’ marketing plan will be subtracted from the cost of any marketing package you choose within 4 weeks of the marketing plan being delivered.
(deductible from the purchase price of a ‘where are we going’ workshop)
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