Eugene Schwartz defined the 5 stages of awareness as (1) Unaware (2) Problem aware (3) Solution aware (4) Product aware (5) Most aware. Your email nurture follow-ups can help clients progress through these stages.
We'll set up your CRM so that when a new lead is tagged they are subscribed to an email nurture sequence with the appearance of a generic mass newsletter email. The content of each newsletter can be targeted to problems associated with that lead and the niche they belong to. This will position you as an expert in the niche.
Using automated email nurture campaigns or social media adverts on clients who have not used your service in a long time is a great way to generate new business.
(deductible from the purchase price of a website or marketing package)
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