LinkedIn allows you to profile a prospect through their tool - Sales Navigator. You are then in a position to continue the conversation through your CRM and your value-adding lead magnets.
Your email list (and text message list) is one of the most valuable resources you'll own. It allows you to communicate with potential clients freely without paying Google, Facebook & LinkedIn for the privilege. This method will help you build your email list.
No, there are no advertising costs with this method. This is a huge relief given that LinkedIn’s ‘click costs’ often exceed $10 per click.
However, LinkedIn does charge you to use Sales Navigator. The entry cost for Sales Navigator is $118 per month.
(deductible from the purchase price of a website or marketing package)
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