Are you communicating key messages effectively? Are you using call-to-actions? Are your landing pages working hard for you?

What mechanisms are you using to generate leads? Are they manual or automatic? What marketing assets are being used and can they be re-purposed for alternate campaigns?

Are you measuring website visitor engagement on your website? Are you using utm parameters on your emails? Are you measuring journey completions? Is all this information being fed back to your PPC campaigns so that they can be optimised?

Are you using Google Ads, Facebook, Instagram or LinkedIn advertising? Are you using remarketing and retargeting? Are all your campaigns delivering ROI? Are you using automated AI bidding to attract the right clients?

Do you have a clear marketing message plan? Are you regularly posting website blog posts that are consistent with the plan? Are you using social media to post content? How often are you posting and on which platforms? Do your blog and social media posts have suitable call-to-actions?

Are you using email sequences to automatically follow up on leads? Are you using a CRM to store lead details and systematically message them to help them along your client journey?

What information is available to train Stella, the AI copywriter? Do your blog posts (or competitor's blog posts) explain the problems your clients face, and the services your company supplies to solve those problems? What benefits do your clients experience after using your service and how does it make them feel?