Money is a great motivator.
A primary goal when developing your website is to clearly and quickly communicate how you will help your customer make money. This is called your “Value Proposition”.
Not only that, you need to communicate how you, as opposed to your competitor, can provide them with value and profits. This is called your ” Unique Value Proposition”.
In short, if your website can clearly and quickly communicate your Unique Value Proposition then you will win the business.
The first thing the Marketing Implementation Clinic will do with you is to identify your UVP.
As an example, let’s talk about the Marketing Implementation Clinic. Our Unique Value Proposition is:
“To help small business grow their profits through online marketing. We do this by offering affordable packages that cherry pick the most effective marketing strategies. We are one of the few marketing companies that will work with small business on tight budgets.”
Here are some questions to ask yourself as you go through the process of identifying your Unique Value Proposition:
- Who are my ideal customers?
- Who is NOT my target customer?
- What are my ideal customers pain points?
- Why should they buy from me (and not my competitor)?
Once you’ve identified you UVP it’s time to communicate it.
Visual design has a significant impact on your visitors attitude toward your business. We favour simple, modern designs and are constantly monitoring new ideas so that we can implement them for our customers.