Local SEO should be an important part of your overall SEO strategy. It often plays a huge role in increasing website traffic. Your company Google+ page is the hub of your Local SEO strategy and needs to be carefully constructed. It’s important that your business local settings are accurate and complete in order to maximise local listing opportunities. Google needs to know that the address you have provided is accurate. In order to check the address Google will: Send you a ‘snail mail’ letter from California to the address you have registered. The letter will contain a PIN you’ll need in order to get listed. Compare the address, company name, and phone number of your Google Local listing to those on other business listing websites. These other business listing websites include websites like TrueLocal.com.au, StartLocal.com.au, Aussieweb.com.au, Facebook and others. It is CRITICAL that your business details on these websites are EXACTLY the same as that listed on your Google Local page. Google places huge importance on knowing that you are a real company. Don’t underestimate the value of completing steps 1 and 2 above. A business listing on a relevant website is often called a citation. Try and get as many citations as you possibly can. If you’re short

  It always amazes me to find out that a business owner doesn’t know about the Google Search Console. The Marketing Clinic rates the Google Search Console as the single most important tool when it comes SEO planning and reporting. The Search Console is a tool supplied by Google. You therefore know that the data is 100% accurate. The Search Console is also free! The most useful Marketing Clinic reports are generated from Search Console data. The area within the Search Console that provides the most interest is found by Clicking on the “Search Traffic” -> “Search Analytics” menu item. It is here that Google will give you extremely useful details relating to when it has listed your company on the Google SERP (Search Engine Results Page). The first thing you need to set is the time period. The maximum allowed period is 90 days – so let’s set it to look at the last 90 days of data. Google will then give you a set of very useful information including: The ‘Keywords’ (Query) typed into the Google Search Engine which resulted in your website being listed on the SERP. The number of times (Impressions) Google listed your website on the SERP when this Query was used. The

A very powerful SEO strategy we commonly use is to use ‘long tail keywords’. In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’. As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally target the competitive keyword ‘electrician’. Google will, in effect, give us some credit when we target “electrician” as it can easily see the two sets of keywords are connected. For a more thorough overview of how we approach SEO you can check out this page – On Page SEO Services.

When someone wants a service or product, one of the first places they visit is a Search Engine. They type in their Keywords and study the list that is presented to them in the Search Engine Results Page (SERP). The potential customer will often call or email one of the companies listed in the SERP and use their services. It is therefore desirable for a company to be listed highly in the SERP for keywords that relate to the products or services they offer. Search Engine Optimisation (SEO) is the practice of developing a presence on the internet (including, but not limited to your website) such that the search engines judge your company to be an authority in the field relating to the keywords that are entered. If the Search Engine considers you to be an expert, they will list you highly. There are many factors that will determine your SEO success. It can be very complicated for a business owner to judge the success or failure of a SEO campaign. We’re not going to list all these factors. However, we will mention the single most important thing that will determine your SEO success – Content. Content is the word

Marketing Implementation Clinic have a number of services that can help attract new customers to your website. Here are just a few: SEO There are many factors that will determine your SEO success. It can get confusing and it can be very difficult for a business owner to judge the success or failure of a SEO campaign, and an SEO company. However, there is one factor that is more important than all others – Content. Creating engaging content is the cornerstone of any good modern SEO strategy. Marketing Implementation Clinic are unique in that we exclude content creation services from our standard monthly packages. We do this for a number of reasons: You know your business better than anyone else and we want to support you writing or generating your own content. Paying someone else to produce your content can be an expensive exercise. We want this service to be itemised and transparent so that if you do choose to use us you know exactly what you are getting for your money. Our SEO services include: Publishing the content you produce in such a way as to maximise your chances of getting listed highly on the search engines. This is also convenient if you can’t be bothered learning WordPress.