The Facebook blanket bomb method
The Facebook blanket bomb strategy is the modern day equivalent of a mass letterbox mailout. However this particular version is exponentially cheaper and is precision targeted.
Google Ads Search – Minimum Viable Marketing Solution
In this minimum viable marketing solution we detail the use of Google Search Adverts to target ideal clients & highlight the need of a simple email follow up sequence.
Is My ADWORDS Manager Doing A Good Great Job?
A Google Ads and Facebook Advert Account should be worked on constantly in an effort to improve performance – that is, your Account Manager should be constantly ‘optimising’ your account and looking for opportunities to make you more money! The goalposts are continually changing and if you don’t change as well, you’ll stop kicking goals.
Would You Recognise SEO Success If You Saw It?
It’s important that you’re able to recognise SEO success when you see it. Central to any successful SEO strategy is a successful content creation strategy, and writing great content is a time-consuming task.
What Are 'On-Page' SEO Services?
On-Page SEO Vs Off-Page SEO On-Page SEO (Search Engine Optimisation) is the process of publishing and optimising content on your website in order to increase the chances of Google listing your website in the Google SERP (Search Engine Results Page) for keywords relevant to your business. In comparison, Off-Page SEO is the process of publishing […]
'Local SEO' Needs To Be A Part Of Your Overall SEO Strategy
Local SEO should be an important part of your overall SEO strategy. It often plays a huge role in increasing website traffic. Your company Google+ page is the hub of your Local SEO strategy and needs to be carefully constructed. It’s important that your business local settings are accurate and complete in order to maximise local listing opportunities. […]
Tech Tool Tip – 'Google Search Console' Is A Winner
It always amazes me to find out that a business owner doesn’t know about the Google Search Console. The Marketing Clinic rates the Google Search Console as the single most important tool when it comes SEO planning and reporting. The Search Console is a tool supplied by Google. You therefore know that the data is 100% accurate. The Search […]
SEO Strategy – Long Tail Keywords
A very powerful SEO strategy we commonly use is to use ‘long tail keywords’. In this case, rather than target a highly competitive keyword like ‘electrician’, we will target a less competitive keyword that includes the original keyword like ‘home electrician Melbourne’. As our success with the keyword ‘electrician Melbourne’ increases, we will be in a much better position to additionally […]
What is SEO?
When someone wants a service or product, one of the first places they visit is a Search Engine. They type in their Keywords and study the list that is presented to them in the Search Engine Results Page (SERP). The potential customer will often call or email one of the companies listed in the SERP […]
What Can I Do To Increase Website Traffic?
Marketing Implementation Clinic have a number of services that can help attract new customers to your website. Here are just a few: SEO There are many factors that will determine your SEO success. It can get confusing and it can be very difficult for a business owner to judge the success or failure of a SEO campaign, and an SEO […]
Modern SEO Strategies for 2016
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2016? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
Google+ & Google My Business
Google+ is a social media platform with over 60,000 monthly active Australian users. Google+ also acts as a social layer that ties together all of Google’s products, including YouTube, GMail, Google, Google AdWords, Google My Business etc. Google+ includes a segmentation tool called “Circles” which allows you to group stakeholders into different circles. This allows […]
Modern SEO Strategies for 2015
SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2015? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm […]
YouTube Advertising
YouTube is the second most popular social network in Australia with 13.16 million unique visitors per month (October 2014). YouTube video advertising offers a targeted and cost effective advertising solution. Why advertise on YouTube? Reach your ideal customer by selecting your target audience by gender, age, location and interests You only pay when people watch […]
A Social Media strategy for 2015
A Social Media strategy is one part of your overall Content Marketing Strategy. The first step for both is to create engaging and relevant content for your audience. Remember that your goal is to get people to your website rather than to engage with them on Social Media if you have a choice. Once they are on […]
Website Traffic
Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’. Although a great deal can be achieved on independent platforms such as Linkedin, Facebook and […]
Social Media Marketing
What is social media marketing? Social media marketing is the strategy of using a series of social media websites to gain website traffic. This strategy is based on user generated content, whereby the community of users creates and populates these websites full of content. Social media sites include: Facebook, LinkedIn, YouTube or other social news […]
Video Marketing
Video is taking online marketing by storm. To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. […]
Google AdWords
Google AdWords Google AdWords is Google’s advertising product which shows your ads to people searching for your products or services on Google. Why use Google AdWords? Increase visitors to your website, attract more customers, increase sales Only pay when someone clicks your ad to visit your website or calls Reach the right people at the right time […]
Facebook Advertising
Facebook Advertising. 1.2 billion market. Ability to target locally e.g. by suburb. Ability to target demographic. Ability to target fans of your competitors. Ability to decide what you want to spend. Ability to cancel advertising immediately. Ability to track and measure your results. Ads appear on right hand side of FB. On mobile – directly […]
How To Advertise on The Age for Free
Like most people, we love getting stuff for free. However, we never thought it would be possible to advertise in Australia’s biggest newspapers for free. We recently set up an advertising campaign for ourselves and we can’t believe the results. The Advertisement is being shown on the biggest websites and it’s costing us virtually nothing. Check out […]
