Our Blog - Marketing Clinic

What is Website Lead Conversion?

A good ‘Website Conversion’ mechanism will subtly encourage a website visitor to provide their contact details via your website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. Perhaps one of the most important part of Lead Conversion is identifying a suitable Lead Magnet. A Lead Magnet is a free giveaway that results in the website visitor providing their contact details. When identifying what you could use as a lead magnet, consider how you can help your audience the most. Also consider what you can create relatively easily, and can afford to give away for free? A Lead Magnet gives you the opportunity to engage with all website visitors, collect their contact details, and build a relationship over time. It gives you the opportunity to develop trust so that they will buy from you when they do reach the “Buy” phase of the cycle. Examples of Lead Magnets include: Discount Codes eBooks Webinars coaching sessions or consultations Quotes Another Lead Conversion strategy involves the use of ‘Landing Pages’. Landing Pages are focused website pages, usually offering a

Modern SEO Strategies for 2016

SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2016? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm which have been labelled by Google as ‘Panda’, ‘Penguin’ and ‘Hummingbird’. Changes to Googles algorithm are expected to increase over 2015. It is important to understand the motivation for all these changes. Google has become aware that companies have been ‘gaming’ their system. Google is determined to deliver appropriate websites in it’s search results and has stated that it will stamp out these ‘black hat’ SEO practises. Google has all the motivation it needs to get this right. Their business model is dependant on appropriate websites being returned in Google searches. If Google detects that your website is employing any of these black hat techniques they will penalise your website. So what is an appropriate SEO Strategy for 2015 and beyond? Google have introduced the acronym EAT which stands for EXPERTISE, AUTHORITY and TRUSTWORTHY. In general terms, these are the characteristics that Google is looking for

Marketing Clinic Website Launch

After weeks of hard work, we are very excited to announce the launch of our new website. We’re going to use the website to keep you updated on the wonderful world of Online Marketing. We’ll use it to show how you can use the latest tools and services to grow your business and make some serious money. You’ll see that it’s a fully featured website with loads of exciting features. Remember, if there is anything you see on our website that you’d like to have on your own website, just book a meeting with us here and we’ll get it done. Pay particular attention to the: Cutting edge Landing Pages Effective Call To Actions (see top right on this page) Streamlined Lead Magnets (seetop right on this page) There is so much more to do on the website. However, we won’t let perfection stand in the way of progress. You’ll see the website improve and improve as the year progresses.

Google+ & Google My Business

Google+ is a social media platform with over 60,000 monthly active Australian users. Google+ also acts as a social layer that ties together all of Google’s products, including YouTube, GMail, Google, Google AdWords, Google My Business etc. Google+ includes a segmentation tool called “Circles” which allows you to group stakeholders into different circles. This allows users to communicate content to different groups. Another key reason to use Google + is that linking AdWords to Google+ increases click through rates and conversion rates. Google+ Local Google+ Local is a feature of Google+ which helps users discover and share local places. It provides information regarding local businesses such as location on a map, reviews, photos and posts. Google My Business Google My Business is a new way to put your business information on Google Search, Maps and Google+. Your customers will be able to access your business information across all devices, whether that is driving directions to your business on Maps or phone numbers on Search. Google My Business also helps to increase your lead and potential customer base. Customers are encouraged to review your business and endorse your content, which leads to your Google+ posts being re-shared.

Modern SEO Strategies for 2015

SEO strategies have changed dramatically over the last few years. So, what modern SEO Strategies can you employ for 2015? Google is constantly changing the formula it uses to work out which websites it should return in its search results. Over the last year in particular we have seen three massive changes in the google algorithm which have been labelled by Google as ‘Panda’, ‘Penguin’ and ‘Hummingbird’. Changes to Googles algorithm are expected to increase over 2015. It is important to understand the motivation for all these changes. Google has become aware that companies have been ‘gaming’ their system. Google is determined to deliver appropriate websites in it’s search results and has stated that it will stamp out these ‘black hat’ SEO practises. Google has all the motivation it needs to get this right. Their business model is dependant on appropriate websites being returned in Google searches. If Google detects that your website is employing any of these black hat techniques they will penalise your website. So what is an appropriate SEO Strategy for 2015 and beyond? Google have introduced the acronym EAT which stands for EXPERTISE, AUTHORITY and TRUSTWORTHY. In general terms, these are the characteristics that Google is looking for

Website Conversion & Headache Tablets

Website Conversion is the art of obtaining visitor contact details via the website. Call To Actions, Landing Pages, A/B Split Testing, Modal Pop-up Windows, Corporate Videos and other technical mumbo-jumbo may have you reaching for the nearest headache tablet. We agree it can get confusing to the uninitiated. However all these practices, and their related technologies, are essential in maximising you website conversion and thereby increasing your revenues.

YouTube Advertising

YouTube is the second most popular social network in Australia with 13.16 million unique visitors per month (October 2014). YouTube video advertising offers a targeted and cost effective advertising solution. Why advertise on YouTube? Reach your ideal customer by selecting your target audience by gender, age, location and interests You only pay when people watch your ads and you can set your budget Your ads will be seen across all devices, including Smartphone, tablet or computer Use Google Analytics to see what’s working Build a following with your ads driving video shares

What is Content Marketing?

Content marketing is a technique of creating and publishing relevant and valuable content. The ultimate goal of content marketing is of course to acquire customers. However, this is achieved by developing relationships with potential customers through helpful content. The more useful the content, the more it will be read and shared. Google will pick up on this and will rate you as an authority. Content Marketing is therefore very closely related to SEO. In some circles, the term ‘SEO’ is being replaced by the term ‘Content Marketing’ or derivations of it. Social media can account for most of a company’s content-marketing activities. However, content marketing includes other channels such as blogs, e-books, podcasts, webinars and email marketing. For maximum impact, content marketing, social media marketing and advertising should be integrated so that a consistent message is communicated to your audience across various platforms.

A Social Media strategy for 2015

A Social Media strategy is one part of your overall Content Marketing Strategy. The first step for both is to create engaging and relevant content for your audience. Remember that your goal is to get people to your website rather than to engage with them on Social Media if you have a choice. Once they are on your website you are in a better position to monitor and influence their behaviour. Once a person is visiting your website, your Website Conversion mechanism will encourage them to provide their email address so you can market to them freely via email. So, how should we publish our content so that we can encourage a Social Media contact to visit our website? As a general rule, the Marketing Implementation Clinic recommends that you first of all publish content on your website via your blog. After that, you should share the post on Facebook, Google+ and LinkedIn. As the post is shared on the Social Media platforms, the audience will click through to your website when they try to read the post. All posts should have an effective Call To Action. Bingo!! The visitor will read the post and click on the Call To Action. Job done…

Email Voted Best Form of Marketing

Companies are constantly searching for strategies to increase engagement with consumers. It may come as a surprise to realise that email marketing is one of the most effective forms of marketing. Email marketing doesn’t just translate leads to customers. By segmenting your database and conducting email marketing, it also translates more prospects to leads, increases customer purchasing and re-engages past customers. Other email marketing benefits: Boost your Google Traffic – use email marketing to click through to your website Return Visitors – increase the number of people returning to your website Time on site – with good content they spend more time on site More updates – visitors will comment which updates sites More shares – with good content visitors Like & Share it Page Rank – with more shares (backlinks) your Google Page Rank goes up Organic Traffic – with a better Page Rank to get more organic traffic = better overall ranking How to conduct an email marketing campaign Get a proper CRM system – recommendations – Ontraport, Send Pepper, Icontact, mailChimp Get your contact list imported Create a form for all new leads Create a system for continual adding Start sending regular emails – at least once every

Video Takes Online Marketing by Storm

Video is taking online marketing by storm. To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. By 2017 video will account for 69% of all consumer internet traffic (Cisco). Nielsen research found that 64 % of marketers expect video to dominate their marketing strategies in the near future. Why use video marketing? Videos duplicate you and your best sales message Drives traffic Increases conversion Answer client questions Videos are still relatively unique and interesting Build trust and position you as an expert Have greater appeal to visual learners Videos improve SEO Train staff There are many varied examples of marketing videos, such as: Corporate Videos Video Business Cards Promotional Video Product Video Frequently Answered Questions (FAQ’s) Testimonials Staff Training

Website Traffic

Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’. Although a great deal can be achieved on independent platforms such as Linkedin, Facebook and Google, the most powerful business strategies are best implemented using your website. At the heart of any good website strategy are these two objectives: – Increase Traffic to your website – Increase website ‘Visitor Conversion’

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