YouTube Advertising
YouTube is the second most popular social network in Australia with 13.16 million unique visitors per month (October 2014). YouTube video advertising offers a targeted and cost effective advertising solution. Why advertise on YouTube? Reach your ideal customer by selecting your target audience by gender, age, location and interests You only pay when people watch […]
What is Content Marketing?
Content marketing is a technique of creating and publishing relevant and valuable content. The ultimate goal of content marketing is of course to acquire customers. However, this is achieved by developing relationships with potential customers through helpful content. The more useful the content, the more it will be read and shared. Google will pick up on […]
A Social Media strategy for 2015
A Social Media strategy is one part of your overall Content Marketing Strategy. The first step for both is to create engaging and relevant content for your audience. Remember that your goal is to get people to your website rather than to engage with them on Social Media if you have a choice. Once they are on […]
Email Voted Best Form of Marketing
Companies are constantly searching for strategies to increase engagement with consumers. It may come as a surprise to realise that email marketing is one of the most effective forms of marketing. Email marketing doesn’t just translate leads to customers. By segmenting your database and conducting email marketing, it also translates more prospects to leads, increases customer […]
Video Takes Online Marketing by Storm
Video is taking online marketing by storm. To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. […]
Website Traffic
Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’. Although a great deal can be achieved on independent platforms such as Linkedin, Facebook and […]
Website Development Strategy
Your website development strategy should recognise that your website is the hub of your complete online marketing strategy. Further, you should be aware that your website is capable of generating significant revenue that would otherwise be left ‘on the table’. Ask yourself the following two important questions: Is your website generating revenue? Are you sure […]
Social Media Marketing
What is social media marketing? Social media marketing is the strategy of using a series of social media websites to gain website traffic. This strategy is based on user generated content, whereby the community of users creates and populates these websites full of content. Social media sites include: Facebook, LinkedIn, YouTube or other social news […]
Video Marketing
Video is taking online marketing by storm. To drive traffic to your website and increase conversions it is imperative to integrate video into your marketing strategy. Video is a naturally engaging medium. In fact, according to Forester’s researchers, one minute of video is work 1.8 million words. The rapid growth of video is well documented. […]
Google AdWords
Google AdWords Google AdWords is Google’s advertising product which shows your ads to people searching for your products or services on Google. Why use Google AdWords? Increase visitors to your website, attract more customers, increase sales Only pay when someone clicks your ad to visit your website or calls Reach the right people at the right time […]
Facebook Advertising
Facebook Advertising. 1.2 billion market. Ability to target locally e.g. by suburb. Ability to target demographic. Ability to target fans of your competitors. Ability to decide what you want to spend. Ability to cancel advertising immediately. Ability to track and measure your results. Ads appear on right hand side of FB. On mobile – directly […]
How To Advertise on The Age for Free
Like most people, we love getting stuff for free. However, we never thought it would be possible to advertise in Australia’s biggest newspapers for free. We recently set up an advertising campaign for ourselves and we can’t believe the results. The Advertisement is being shown on the biggest websites and it’s costing us virtually nothing. Check out […]
Marketing Clinic New Website Launch – Wednesday Jan 20, 2015
We are very excited to announce the launch of our new website. You’ll see that it’s a fully featured website with loads of exciting features. Talk to us if you’d like an upgrade to your website or if you’d like the Marketing Clinic to design and implement a similar website for your company. There is […]
